Is your organization experiencing a dwindling board, loss of volunteers, a rapidly revolving staff roster, sluggish new patron engagement, or lack of brand awareness in the marketplace? One or more of these issues could be signs that your communications, branding, and marketing need a refresh, rebrand, or reboot!
At Webb Communications Strategies we specialize in crafting incremental communications strategies that enhance and grow your patron, donor, and community base. From increasing ticket sales and donor engagement to membership growth and the onboarding of new patrons, we craft a custom plan that optimizes storytelling, utilizes and grows the skill of your internal team, and even coordinates whole rebranding projects utilizing reputable specialists ranging from graphic and website design to content creation, media buying and more, putting you on the fast track to the growth and long-term stability you desire.
In this age of data and media message saturation, let us help you optimize your dollar, by developing a custom plan that targets your ideal patron base, and supports your team as we evaluate and build best practices into your organization for the long term. We take the time to get to know your unique nonprofit challenges and work one-on-one with you as we streamline, and integrate thoughtful communications, with your marketing strategy.
With a solid reputation of more than 20 years in marketing, PR, communications, education and sales, Susan is thrilled to bring her insight and experience to aid clients by optimizing your marketing and communications for results. She strives to empower you with actionable steps that effectively engage your internal, constituent, and external audiences. Her use of data coupled with a heart for service, puts your constituency at the center, as we build your brand, refine your communications and increase engagement and donor giving and/or sales. Working with your organization she edifies and encourages marketing and development teams who can respond and adapt in the rapidly changing communications and marketing landscape.
With a bachelor’s from OCU, (magna cum laude) and an Masters from OSU, her successes includes directing a profitable performing arts school, owning a small business, teaching at Ann Lacy School of American Dance and Arts Management and for the Nonprofit Arts Management Master’s program both at Oklahoma City University, working in marketing, communications, and media buying in the financial services industry, and marketing and project management in the oil and natural gas industry. Most recently Susan successfully led the marketing and sales team at the OKCPHIL for seven years through major organizational change. Her efforts at customer service resulted in the largest subscriber-non-donor giving campaign in decades. From change communications internally, externally and with the media, to a comprehensive rebrand, and digital transformation, her methodical efforts to change from the inside out saved the organization tens of thousands of dollars. Her leadership in sales strategies resulted in revenue in seven figures annually. Now she shares her executive-level knowledge as CEO of Webb Communications Strategies, LLC.
“In all of my working relationships with Susan, I have known her to be highly competent, engaged, pro-active in doing whatever was right for the organization and highly energized to get things done. Susan was always thinking about ways to improve the organizations for which she worked and she had (and has) a very creative mind to move things forward. She is honest and loyal. Susan is a mature, critical thinker and is up to any challenge. I would highly recommend her to any organization.” - Steven C. Agee, Ph.D., Dean Emeritus and Professor of Economics, Meinders School of Business, Oklahoma City University; former Board Chair of OERB, OKCPHIL Board Past President
"Rarely do you come across someone who has both big picture ideas and the skills to successfully manage and execute the small details. But that is Susan Webb. I had the good fortune of working with Susan when our organization was launching a campaign to get more people interested in careers in the oil and natural gas industry. She oversaw the development and coordination of our technical training program, scholarship program and the marketing/promoting of our job initiative – all simultaneously. She has a passion for what she does and the demonstrated leadership and management skills to get the job done." - Mindy Stitt, OERB (Oklahoma Energy Resources Board) Executive Director
"Of Susan's many talents, I believe her most important and valuable ability is to truly comprehend and distill an organization's identity and essence, and then to strategically communicate with empathy and excitement to engage both the audience and leadership.” - Eddie Walker, Former Executive Director of OKCPHIL
“Susan believed in me. She was the person that noticed my talents and passions. During our my 6yr long position at the OKCPHIL, Susan nurtured my passions and paved the way for my continued growth. Her leadership and team building skills created a dynamic and prosperous team as we pushed the limits of orchestral marketing. We produced leading edge content and took the OKCPHIL to the next level.” - Ulises Serrano, Digital Marketing Strategist, OGE; formerly Digital Strategies Manager, OKCPHIL
"It has been my great pleasure to work with Susan as she has assisted Painted Sky Opera in developing our communication with the public in general and increased our interaction with donors. She has helped us to identify the type of database that will help us keep better track of our patrons, and has personally given me, sage advice on how to approach donors. We needed somebody to take us to the next level, and that person is certainly Susan. I am so grateful that we found her." - Barbara Fox DeMaio, ED Emeritus Painted Sky Opera
"As a young nonprofit, we had such a long marketing wish list. Susan gave us the guidance we needed to prioritize and get immediate results." - Lisa Reed, Executive Director, Peaceful Family Oklahoma
"I highly recommend working with Susan Webb as a marketing consultant. She provided exceptional professional insight and action while we worked to release my debut album. Without Miss Webb, my album would not have had the same public exposure or enjoyed the positive reaction that it garnered.” - Collin Holloway, Classical Guitar Artist